My friend Jenny, founder of Geronimo, recently let me do some prop styling for her new lookbook, a Gidget-esque, vintage-inspired day at the beach. A beach day in November; I love LA.
The idea was to tell a story of a girl who arrives at the beach and spends a day exploring different areas of this sandy land. I even had some creative say on picking the backdrops and coordinating the outfits/swimsuits with the props.
I went for props that were noticeable but didn’t overshadow the clothes yet still made the story believable.
Pink flamingos, totally.
Great first experience tapping into this sort of thing.